Hello, I'm James Buford, a visionary Apparel Product Designer and Maker with an amazing career spanning over two decades. Throughout my journey, I've had the privilege of shaping the fashion landscape through collaborations with industry giants like Nike, Reebok, Stall & Dean, Levi Strauss & Co., and Victoria's Secret. etc.

Among my notable achievements, I served as an Apparel designer for Nike's groundbreaking World Cup kits from 2017 to 2024. These kits not only adorned the world's top athletes but also captured the beautiful game on the largest global stages.

In addition to my contributions to the game of fútbol, I've had the honor of designing uniforms for Nike for prestigious leagues such as the men's NBA and NCAA. Notable projects include Nike's groundbreaking partnership with PSG x Jordan and crafting designs worn by global icons like Beyoncé, who sported Paris's 2018 winning World Cup jersey.

One of the highlights of my career was seeing my work grace the cover of TIME magazine for their U.S. Women's Soccer Team: Athlete of the Year issue in 2019. It's moments like these that reaffirm the impact of design in shaping culture and inspiring greatness.

In addition to my corporate endeavors, I'm the creative force behind Infashuated, an online retail destination, and express my musical creativity as Furgersen7. My journey began in Dorchester, Massachusetts, where I cultivated a deep appreciation for creativity, eventually earning a bachelor's degree in fashion design from Massachusetts College of Art and Design (MassArt).

As a young Black entrepreneur and artist, I'm deeply committed to inspiring and empowering others in my community. I view my journey not just as a personal one but as an opportunity to pave the way for future generations of Black designers.

My expertise encompasses apparel product design, creative direction, brand development, online retail management, music production, woodworking craftsmanship, and storytelling through design. I invite you to explore specific aspects of my work and connect with me to discuss how we can collaborate to bring your vision to life.

Don't hesitate to reach out for a consultation, portfolio viewing, or collaboration opportunity. Let's create something extraordinary together.

Renowned for my unparalleled expertise and trailblazing accomplishments, I now stand at the forefront of the fashion world as a true luminary. With a profound mastery of activewear and impeccable technical prowess, I've sculpted an extraordinary career that defies expectations. My unquenchable thirst for knowledge has led me to explore every corner of the fashion landscape, acquiring a comprehensive understanding of various market sectors, trends, and the essence of branding aesthetics. A true virtuoso in garment specifications, particularly within Menswear and Womenswear, my name resonates as a symbol of excellence in sportswear.

My work blends innovation and classic sophistication. In an era propelled by cutting-edge technology, I believe in fearlessly embracing a clean, futuristic aesthetic. As the fashion industry shifts towards the dynamic realm of 3D computer-generated design, I choose to remain at the vanguard. Continuously honing my mastery of tools like CLO3d and Browzwear. These digital tools converge seamlessly with my expertise in 3D modeling software, harmonizing with the timeless techniques I've cultivated through formal training in traditional tailoring and sewing.

Before design studios, my passion for denim, washes, and material innovation gained recognition through collaborations. I believe in an expansive, creative universe. In the fashion cosmos, I will continue to ensure that Buford Design shines as a beacon of innovation and artistry for young creatives.

As the Designer and co-founder of Infashuated™, I initiated the brand in 2016 with a distinct goal: to highlight the narratives of lesser-known and emerging fashion labels worldwide. Since its inception, Infashuated™ has progressed from a concept to a thriving online fashion retail hub, serving as a platform for both independent and established labels to gain global recognition.

My role entails a diverse range of responsibilities essential for the seamless operation and expansion of Infashuated™. From managing product orders and addressing customer inquiries to conducting interviews and scouting talent, my daily tasks are multifaceted. Additionally, I'm deeply involved in the creative aspects of the brand, from capturing and editing photography for incoming collections to crafting online promotional materials and overseeing our social media presence. These efforts are aimed at effectively engaging our audience and amplifying the stories and talents showcased on Infashuated™.

The origins of Infashuated trace back to 2008 when a dynamic duo of art school graduates, including myself, conceived the idea in a cozy Boston apartment. Fueled by a profound love for fashion and a desire to uncover the captivating stories behind undiscovered brands, we embarked on a journey armed with nothing more than a trusty laptop and unwavering passion. Through exploration and interviews with emerging designers, Infashuated was born—a platform dedicated to sharing the extraordinary tales of talent on a grand scale.

Since our modest beginnings, Infashuated has evolved into more than just storytellers. It has transformed into an online fashion retail space, curating independent and established labels that redefine style and creativity. Yet, our core commitment remains unchanged—to be the resonant voice of the brands we deeply respect and admire. Our mission is simple: to connect with passionate aficionados and introduce their brilliance to the world. We revel in the artistry that consistently makes the world of fashion an adventure, fostering engagement and sharing narratives along the way.

Amid a pandemic, I hit the reset button on some of my work in fashion Apparel. I left the nine-to-five behind and dove head-first into the world of woodworking. This was a goal of mine. I wanted to embrace a hands-on, creative work-life balance.

While I still take on freelance fashion projects, a significant chunk of my time is now dedicated to tinkering and crafting in my woodshop. The ability to choose is a powerful takeaway from this transition. My refreshing shift from the fast-paced lifestyle I once held to the slower, more deliberate pace of work has filled me in ways I can only begin to express.

This woodworking adventure has allowed me to explore my passion for creating tangible, functional pieces. Transitioning from high-tech design software to wood's raw, tactile nature has been challenging and incredibly rewarding. From designing garments to crafting wooden wonders – it's been quite the adventure!

This newly found balance between the precision of fashion design and the free-flowing creativity of woodworking. Each piece I create in my shop also tells a story and teaches me. I love every moment on this sawdust-covered road! 



At the tender age of eleven, I started crafting music on my PC. As I got older, my musical taste and life experience caused me to blend cinematic abstract tribal sounds and the soulful boom-bap samples rooted in traditional hip-hop to help define my unique sound and musical voice.

While juggling a career as an Apparel Fashion Designer in the sportswear industry, I simultaneously built a reputation as a sought-after music producer, collaborating with various rappers, artists, and social media content creators. When creating music, I fearlessly push boundaries; I like to blend music production, rap, singing, and various styles. Pairing unconventional rhythms with warm and soulful frequencies creates something spectacular for each listener.

Some of my influences are the greats – Madlib, J Dilla, Kanye, Aesop Rock, Flying Lotus, Earl Sweatshirt, and Tyler The Creator. I draw inspiration from their innovative approaches in every beat I craft.

My journey is all about personal growth and artistic freedom. I believe in living life to the fullest, and my music reflects that. It goes beyond boundaries, resonates with listeners, and captures the essence of the present moment. I believe only what's real endures, and truth cannot be destroyed. With every beat, I'm leaving my mark – a mark that's uniquely mine.

Music Catalog Furgersen7.
Lisen Stream Now

James Buford
Product Designer & Maker

I am a creative and accomplished Apparel Product Designer with a proven track record in the fashion industry. Adept at leading digital initiatives for sports brands, demonstrating proficiency in design, pattern drafting, tailoring, and sewing. Extensive experience with renowned companies such as Nike, Levi Strauss & Co., Victoria's Secret, and Reebok. Experience Business Owner and Co-owner of Infashuated, an online retail store promoting fashion, art, and lifestyle.

Work Experience

Nike Inc.
Portland, OR (2015 to 2022)
Advanced Apparel Product Designer Apparel Product 3d Digital Lead
Product Apparel Designer II
Product Apparel Designer I

Amiee Lynn Inc.
New York, NY (2015)
Lead Mens Product Designer

Freelance Fashion Designer
(2012 to 2015)

Clients

Stall & Dean (Jun 2013 - Nov 2013)
Janji (Mar 2012 - Aug 2013)
Victoria Secret (Nov 2012 - Jan 2013)

Levi Strauss & Co.
New York, NY (2013 to 2014)
Denim Tailor

Reebok
Canton, MA (2008 to 2012)
Product Designer l
Associate Product Designer
Product Design Assistant
Intern/Freelance

Bodega Store
Boston, MA
Sales Associate & Design

Save The Manimals
New York, NY
Production Assistant

Kate Spade New York
New York, NY (2006)
Knitwear Design Intern

Education

Mass. College of Art & Design
Boston, MA (2003 to 2007)
BFA in Fashion Design & Fine Art

Specializations
Couture Techniques, Denim Construction, Sportswear Apparel, Film/Video, Printmaking, Textiles

Design Skills
Design and Apparel Production, Clo3d, Pattern Drafting, Tailoring, Sewing Construction, Garment Draping, Graphic Applications, Drawing, Illustration, Lithography

Software Proficiency
Illustrator, Final Cut Pro, Photoshop, InDesign, Flash, U4ia, Dreamweaver, Microsoft Office

Data Development
CSS, HTML, CMS, Python

Business & Personal Projects

Infashuated
(2009 to Present)
Co-owner of Infashuated

Online retail store promoting fashion, art, and lifestyle. Maintain and design all Infashuated blog content. Orchestrate fashion interviews, street photography, and web design for the blog. Infashuated generates over 3k visitors per month.